Use Changes in Rates to Share Your App Follow
We say it a lot. The more you share your app, the more valuable it will be. Having trouble sharing? Taking advantage of naturally occurring events can make sharing your app topical and gives you an opportunity to engage customers by referencing something that’s important to them at the moment. Pairing your app link (find this in the TappTracker menu or at the top of your desktop dashboard) with a topical message is likely to get more interest than just the app link alone. Consider:
When rates are low (or starting to increase):
- Rates are on the way down! [OR - It looks like rates are starting to move back up!] Use the calculator in my app to see whether or not you can save money by refinancing. [applink] We recommend including some instructions or tips on how to use the refi calculator so borrowers feel confident doing it themselves.
- I’ve seen a recent influx of refinance requests and have added a lot of useful information to my app. Make sure you have it downloaded so you can take advantage of these resources! [applink]
And when market conditions improve:
- Looks like we’re heading to a beautiful weekend. Please keep me in mind as you're out showing homes. [applink]
- If you have any open houses this weekend, remember that you can use my app to get interested buyers pre-approved on the spot! [applink]. We recommend including some instructions or tips on how to use the pre-qualification form so realtors feel confident helping clients through the process..