Present Your App as Valuable Follow
You likely know that to close a sale, it's important to focus on how a solution benefits the customer. It's something marketers refer to as WIIFM (What’s In It For Me).
The same approach can work to influence behavior. To encourage someone to change or start a new behavior (like downloading or using your app), they need to see the solution as valuable way to fulfill a need that they have.
To capitalize on this, think of ways your app helps each group and incorporate it into your script when sharing your app. Here are some examples:
- Leads benefit from the tools and resources in your app that save them time and research. It gives them everything they need for their buying process in one centralized and trusted location.
- Customers can also benefit from the tools in your app. They also enjoy having a go-to place to find your contact information and any pertinent information on their current product or service.
- Referral Partners can pass your app’s valuable resources along to their clients, presenting them as an expert with their leads or prospects. If you co-brand your app with their information, it can also help them build their brand.
You likely have specific tools and resources in your app that add significant value to these groups, so be sure to highlight those things when presenting the app.