Appeal to Millennial Home Buyers Follow
Though Millennials have long been deterred from purchasing a home largely in part from the impact of the 2008 financial crisis, the rise of this group’s purchasing power is inevitable. If and when you find yourself targeting this generation for new leads, consider the following tips to maximize your outreach efforts:
- Find a Millennial to “mentor”. While you share your insights, they can keep you updated on current trends.
- Focus on your social media presence. Post valuable content, create catchy hashtags, and focus on bold, dramatic imagery and key phrases to make content easy to share. Make sure your social presence is easy to access from your CardTapp app.
- Build trust through reviews. Millennials are notoriously skeptical of the finance industry, so earn some credibility through your Google rating. Make sure you have claimed your listing on Google and updated your profile. Solicit happy customers for reviews.