Identify Buying Signals Follow
Research shows that the average prospect only takes ten to twenty seconds to make a decision to buy. With such a short amount of time to close a sale, it’s clear that business owners need to be able to anticipate when someone is ready to make a buying decision.
Those who aggressively push their sales efforts can end up “overselling” resulting in lost sales. It’s crucial to understand prospects’ buying signals because they’re indicators that someone is ready to buy.
Buying signals can take the form of:
- Frequent research of your solution
- Granular research into product price and specifics
- Questions about the next steps or the post-buying process
As soon as a prospect understands your value and starts to see themselves as one of your customers, it’s time to move to close the deal.
Your app makes it easy to review former prospects’ activity prior to becoming a customer. Review their tapp activity to check which tabs or buttons they clicked immediately before buying. When did they click and how often? These factors can all help you fine-tune your sales process. Try to identify commonalities in your clients’ buying behavior and capitalize on those signals.
Once you have a good understanding of your prospects' buying signals, check in regularly. Review your daily usage report and Tapper activity regularly to look for buying signals so you can identify prospects that should be prioritized. Remember, you have under a minute to close the deal. Buyers’ lives are busy and chaotic, so watch for those buying signals to increase your chances of closing a deal.