Understanding the August 31st, 2023 A2P 10DLC Registration Deadline and Its Impact on SMS Deliverability
Introduction
As of August 31st, 2023, there will be a significant change in the way businesses send SMS messages to their customers. This change is driven by the introduction of A2P 10DLC registration. In this article, we'll break down what A2P 10DLC is, based on information from Twilio, and explain its implications for SMS deliverability.
What is A2P 10DLC?
A2P 10DLC stands for "Application-to-Person 10-digit long code." It's a new standard introduced for businesses to send SMS messages to their customers. This system is designed to improve the deliverability and reliability of these messages.
Why is A2P 10DLC Important?
Improved Deliverability: With A2P 10DLC, businesses can expect better SMS deliverability. This means that messages are more likely to reach the intended recipients without being flagged or blocked.
Enhanced Trust: The new system ensures that businesses are verified, which helps in building trust with the recipients. When customers see that a message is coming from a verified source, they are more likely to engage with it.
Regulatory Compliance: A2P 10DLC ensures that businesses comply with the regulations set by carriers. This reduces the risk of messages being flagged as spam or facing other deliverability issues.
The August 31st, 2023 Deadline
By August 31st, 2023, all businesses that send SMS messages to their customers must register for A2P 10DLC. Failing to do so can result in messages being blocked or not delivered to the recipients. It's crucial for businesses to be proactive and ensure they are compliant before the deadline.
How Does This Impact Cardtapp Users?
If you use Cardtapp to send SMS messages to your customers (any user on our Pro plan tier), it's essential to be aware of this change.
For existing users, here's what you need to know:
Registration is Mandatory: Ensure that you register for A2P 10DLC before the August 31st deadline to avoid any disruptions in your SMS campaigns.
Review Your Messaging Strategy: With the new system in place, it's a good time to review your messaging strategy. Ensure that your messages are clear, relevant, and provide value to the recipients.
Stay Updated: As with any new system, there might be updates or changes in the future. Stay informed by regularly checking Cardtapp's support articles and updates.
Conclusion
The introduction of A2P 10DLC is a significant step towards improving the reliability and deliverability of business SMS messages. By understanding the implications and taking the necessary steps before the August 31st, 2023 deadline, businesses can ensure that their messages continue to reach their customers effectively.
For any further questions or assistance regarding A2P 10DLC registration, please reach out to Cardtapp's support team. We're here to help!