What is 10DLC?
A Regulated Messaging Platform:
10DLC, or 10 Digit Long Code, represents the latest standard for Application-to-Person (A2P) text messaging using a conventional 10-digit phone number. While it bears similarities to the pre-existing long code, 10DLC stands out as a dependable messaging channel. It offers throughput levels apt for SMS campaigns and has received the green light from mobile operators specifically for A2P messaging.
Delving Deeper into The Campaign Registry
The Campaign Registry operates as an external governing entity, distinct from Cardtapp. It has forged partnerships with North American mobile operators and various companies involved in the messaging domain. Their primary role is to oversee the registration of Application-to-Person (A2P) text messaging campaigns.
By supporting a regulated A2P 10DLC text messaging ecosystem, The Campaign Registry offers insights into both the source of messaging and its content. This transparency enables mobile carriers to deliver a more streamlined and reliable messaging service, benefiting both Campaign Service Providers (CSPs) and Brands.
Embracing Best Practices with The Campaign Registry
The Campaign Registry, often abbreviated as TCR™, emphasizes the importance of adhering to industry best practices as outlined by the CTIA.